Here are 3 reasons why:

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1. YOU DON’T ACTUALLY NEED THE HIRE

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You thought you needed it, but after months of pushing it out, it seems your company is functioning just fine.

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Maybe the team was bloated, and when that one person left, you accidentally right-sized.

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Maybe a young superstar (see #3 below) has picked up the slack and needs a raise instead of a new boss.


“A good, quick, small team can beat a big slow team anytime.” Paul Bryant

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2. YOU DON’T HAVE A PROCESS FOR HIRING

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Content deadline? Final sample sign-off? Crystal clear. You’ve got a process for those things.

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But recruiting… maybe that’s murky.

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Recruiting might not be in anybody’s job title, so when you ask your CD to help recruit a GD, to them it feels like a burden on top of their real job.

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Maybe you do have a talent acquisition manager, but since they’ve never actually been a Designer, the assignment to “sift through 800 Creative Director applications and weed out the impostors” might not be a fair one.

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When faced with a giant stack of responsibilities, your employees gravitate to the clear directives and postpone the ambiguous ones.

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Recruiting gets punted. Time passes. Whatever great candidates you did have, have lost patience and gone elsewhere.

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Not 100% certain about the perfect recruiting process, and can’t hire professional help? Just make a bullet-point plan of attack and get started.

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“A good plan violently executed now is better than a perfect plan executed next week.” George S. Patton

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3. YOU HAVEN’T FOUND THE RIGHT PERSON

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Your needs are unique, and your applicants are just… applicants.

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You hired a recruiter but they sent you 17 resumes in 9 separate emails with no color commentary.

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There’s no shortage of candidates, but the difference between top talent and jobseekers is making itself obvious.

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You regret asking “know anybody who might be interested?” when your real question was “know anybody who’s uniquely built for this?”

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It’s worth the effort though. Aligning an exemplary person with a high-stakes role is the best way a leader can spend their energy, because everywhere you look, a few key people are driving the majority of results.

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“In any group of people, approximately 50% of the work is done by the square root of the total number of people in the group.” - Price’s Law.

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