Recently I was chatting with a Chief People Officer at a prestige brand.

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Filling me in on a difficult leadership search they needed our help with, she brought me up to speed:

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Multiple search firms engaged, 60+ great candidates presented, 10 or 20 favorites, 4 finalists.

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All with the experience and pedigree for the job.

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None of them hired.

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Why?

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Nobody could pass the vibe check with the Final Boss. The Protector of the Realm. The Founder.

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Why wasn't the founder clicking with these candidates?

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"He wants someone who doesn’t spout data or talk about what’s working for other companies. He wants someone who’s immersed in culture, has hobbies, has their own opinion. Someone with a personality.”

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Talk all you want about incompetent people landing dream jobs due to nepotism and cronysm, but what about the opposite?

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What about completely competent, immensely qualified candidates who miss out on jobs because they simply can’t make a friend?

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‍Your personality is your most powerful career advancement tool.
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‍The natural personality that emerges when you make an effort to connect your passions with someone else’s.

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Live an interesting life, then bring that the table. Read the room, find common ground, engage on their level.

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Final Bosses hire people they trust. And they trust people they know. So make a friend.