Here’s a rare but valuable skill stack for professional creatives:

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You’re cool

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** but also **

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You’re kind

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When you’re cool, people want validation and acknowledgment from you. When you’re kind, you give it to them. To be both is a superpower.

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When Virgil passed, more than a handful of friends told me stories about personal interactions with him. The stories were never about what Virgil had accomplished; they were always about how encouraging he was. How he made people feel.

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He remembered names, he looked people in the eyes and told them they were talented, they were capable, they were going places.

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As a talent search firm in the lifestyle space, one of the most mind-blowing discoveries is how generally unkind most people are. It’s expected you’ll have taste, it’s expected you’ll be talented, and it’s expected that you’ll be slightly cold and self-involved.

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Whenever a candidate doesn’t nail the interview or get the job, quite often the reason is some form of “he was a bit of a jerk.” Lots of opportunities missed in this way.

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Cool + Kind. The former isn’t quite as teachable as the latter. But there are worse things than simply being kind.

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